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«SHASHI» is…
a word we coined which means
“Resolution of Vision as a company.”

Shinkawa celebrated its 50th anniversary in August, 2009. At this turning point, we decided to establish «SHASHI» composed of a Corporate Mission and an Action Philosophy which are aimed at producing a forward technological leap in the coming 50 years.


Corporate Mission

“Shinkawa leads in robot technology to contribute to society which allows the human being to be more creative.”

Shinkawa will cultivate robot technology and continue to suggest cutting-edge technology to realize a society where people can dream and hope while exercising creativity, and also realize an environment where people can challenge their limits.


Action Philosophy

We think it is important to have the attitude of constantly pursuing the essence at the base of every action.

We move forward by fulfilling our commitments below without being bound by superficial events and customary practices, pursuing “what the essence is” with sincerity.


We value the spirit to keep challenging assumed limits.

It is important to have the courage not to fear failure and the passion never to give up while having a sense of purpose.

We believe that to continue challenging our limits will transform our dreams, ideals and hopes into reality.


We value openness to changing times and surrounding realities, and in turn change ourselves in corresponding ways.

It is important to think and act subjectively while adopting a broad view and flexible thinking, determining the cause of change and future direction.

We believe that we can open up new opportunities through our continuous openness to change.


We value the spirit of collaboration to work together in concert.

We have a diversity of backgrounds such as nationalities, experiences, sense of values, etc. That’s what makes it important to share common goals and to be interconnected at work.

We believe that thinking and working together will elicit a joy of accomplishment and feeling of trust, eventually resulting in accomplishment of a major goal which could never have been achieved by one person.

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